The project has as vision that "By 2020, at the latest, biodiversity values have been integrated into national and local development and poverty reduction strategies and planning processes and are being incorporated into national accounting, as appropriate, and reporting systems through "developing policies considering biodiversity and ecosystem service in environmental impact assessment and strategic environmental assessment".

As a recently launched biodiversity conservation and development project that is being implemented by many partners in the South West Region, it is crucial for PINESMAP-BPCE’s management to ensure effective communication among its stakeholders, particularly those in and around the project areas. Also, given that all of the activities implemented by the project and her partners may require awareness raising amongst stakeholders, knowledge and ultimately behaviour change, the development of a website for communication and information sharing purposes will play an important role in the successful implementation of the project.

Similarly, the South West Region already has several big actors implementing conservation and development initiatives such as PSMNR-SWR, WWF EruDef and WCS who have already branded themselves as key conservation and development players  in the region. This therefore means that though the project will work in collaboration with these key players, PINESMAP-BPCE must build a strong communication around its activities to stand out among these existing actors. Hence the need for a website that will meet its online communication needs.

The overall objective of the consultant is to develop a dynamic and integrated "CMS (Content Management System)" website (English and French) for the communication and sharing of information relevant to implementation. Implementation of the PINESMAP-BPCE project.